The Antidote

Creating a specific four-pack that relates to a given era that involves Illustration, Print, and Branding.

Cure Your Thirst

“Malana, you have the Victorian Era!”

The concept of this project is to be tasked with designing a label and four-pack for a fictional Ginger Ale, Root Beer, or Beer Product. The label and pack must be directly inspired by a design that predates 1950. When I was given the Victorian Era, I thought of flourishes, soft pastel colors, and romance, and wanted to be different from the usual. Diving deep into research led to the process of the Victorian Era being obsessed with death and corpses after Prince Albert’s death. Historical fact: they use to put human limbs into medicine, which led to my conclusion of the brand being, “The Antidote” slogan being, “Cure Your Thirst”. Will you and your friends like a taste?

Four Pack

Savory Toffee Porter

Come and Cure Your Thirst with The Antidote’s Savory Toffee Malt Porter! A new flavor from The Antidote that will sweeten your tooth with chocolate
and malty goodness! Rich chocolate brown and sweet caramel colors in the packaging relate to the beverage’s foamy, chocolate caramel taste!

444_4Pack_BottleClink