Culture Shock: Enidaso (Hope) Cafe
Ghana: The Beacon of Hope and Democracy
This is the starting point for the progression of Enidaso Cafe’s Coffee Shop with its coffee bags. This is the brand identity system stylesheet with elements that helped developed the visual aesthetic of the coffee bags and the lookbook. This project was to understand the different cultures in lesser-known countries and understand the difference between appreciation and appropriation. The best way to appreciate correctly is to research what your country takes pride in. Ghana takes pride in being the beacon of hope and democracy in Africa, as it should be.
As a continuation of Enidaso Cafe’s stylesheet, the elements created from the stylesheet were a starting point to develop coffee bags for the shop. Choices were taken into consideration such as the symbolism ad psychology of color that is both appropriate to Americans and Ghanaians. Robusta Roast Coffee was chosen because Ghana, the second-highest country in Africa for the production of cocoa beans, harvests Robusta Cocoa beans.
Enidaso Lookbook
This publication is an investor “Lookbook” and is a brand expansion to Culture Shock. The book is meant to educate the potential investor on not only Enidaso’s brand but the culture of Enidaso is based on.
The spreads of the lookbook often consist of specific pictures being halftones to give hierarchy. Those that are not a halftone become the focal point and emphasis of importance to the content.
The pattern is used to give visual interest and depth with it connected to pictures that make it look like a piece of clothing since the pattern is inspired by Kente Clothe. Another visual treatment is making specific images be used as illustrations that interact with the content. For example, the third spread of cocoa beans is presented in a way to shift the viewer’s eye in to the content that relates to it.
Enidaso Cafe Website
The website is an expansion in the collateral campaign to provide more information about Enidaso with its history, food, drinks, and shop
online for the coffee bags.
